Pledge 1%

Pledge 1%, is a global movement to create a new normal where giving back is baked into the DNA of companies (of all sizes) from the very beginning.

Companies pledge to giving one or more of:

• 1% of revenue or profit
• 1% of staff time
• 1% of product
• 1% of equity

How could it work for your company?

1% of revenue:

• Allocate 1% of revenue (or profit) as an expense line in your budget
• Establish a committee, representative of the whole team, to decide how the funds should be donated.
• Establish a Donor Advised Giving Fund in the Payton Foundation Public Ancillary Fund.
• Tax deductible funds could be paid monthly to the Fund then directed to charities selected by the committee.
• Choice of charities is not limited to Health, Housing and Education, but must be to ACNC registered Deductible Gift Recipients (DGR).
• The Committee may request the Foundation to review a particular charity to which they’d like to donate more than $50k pa if not already on the endorsed list.
• Encourage staff to partner by offering dollar matching of staff giving
• Encourage staff to fundraise by dollar matching fundraising efforts – subject to committee setting a limit in each case.

1% of time:

• Staff have time allocated for volunteering.
• Volunteer labour or other pro-bono support of professional expertise – legal, compliance, accounting, sales, board governance, etc
• Payton Foundation will also provide volunteering/engagement opportunities or staff can source their own.
• Also a good opportunity for team building if you do a group volunteering day.
• This can include time to go on a cultural immersion trip which could be funded from the 1% of revenue commitment.

1% of product:

• leverage what you sell to raise funds/awareness
• it could be a dollar amount per item sold
• it could be a product or service that directly helps a charity.

What are the benefits to the company?

(based on a survey conducted by 1%pledge.org in the US)

Good for Culture:

Attract top talent:

• 60% of Millennials state that a sense of purpose is a key reason why they choose to work for their current employers.

Employee satisfaction:

• Employees who are most engaged in their organisations put in 57% more effort on the job and are 87% less likely to resign

Retain talent:

• Companies that integrate corporate citizenship into their businesses have 2.3 times the employee retention.

Good for Profit:

Appeal to Consumers:

• 87% of consumers believe that corporations should place at least equal weight on business and supporting their communities.

Stand out from the competition:

• 59% of consumers are more likely to buy a product associated with a corporate non-profit partnership
• clients and investors are looking a companies’ ESG activities now and making decisions based on this.

Increase revenue/dividends:

• Companies with engaged employees see 26% higher revenue per employee and
• 13% higher total returns to shareholders